The Coca-Cola Swish It NCAA® Sweepstakes offers participants the chance to attend the 2027 NCAA® Final Four® with a fully funded travel package. The grand prize trip for two includes airfare, hotel accommodations for four nights, event access, ground transportation, and $1,000 cash, with the choice of attending either the Men’s event in Detroit or the Women’s event in Columbus. A cash alternative of $4,800 is also available.
Entries are accepted between February 23 and April 6, 2026, and eligible individuals may submit one daily entry by registering through the official promotion site. Additional entries may be earned through qualifying product purchases, app downloads, and social sharing, subject to stated limits. The sweepstakes is open to U.S. residents (50 states and D.C.) age 18+. Winners will be selected via a random selection process after the sweepstakes concludes, and additional cash prizes of $1,000 and $500 will be awarded to first and second prize winners.