The Dos Equis College Football Promotion, sponsored by Cervezas Mexicanas, runs through the end of 2025 and offers a mix of instant win prizes and sweepstakes entries. Notable prizes include a trip to a 2026 college football game, ESPN+ subscriptions, and merchandise gift cards. Participants must be 21 or older and legal residents of the U.S. to enter.
How to Enter the Dos Equis Promotion
Entrants can participate by scanning a QR code on point-of-sale signage or visiting DosEquis.com/gofordos2025 to follow the entry instructions for both instant win games and sweepstakes drawings. Social media entries via sponsored ads or posts allow entry into the sweepstakes but do not qualify for instant win prizes. Each entrant may register once, with daily participation allowed for the instant win game. Winners are randomly selected, must complete verification, and will be notified by email.
Prizes include ESPN+ subscriptions, $200 Stubhub gift cards, HDTVs with sound bars, and grand prize trips to a college football game with airfare, hotel, tickets, and spending money. The promotion is governed by New York law, and official rules require entrants to comply fully with the terms for prize eligibility.