HEINEKEN USA Inc. is hosting the Formula 1® Lap 1 Sweepstakes 2026, featuring three promotional components: a daily Instant Win program, a Florida regional drawing, and a Grand Prize trip to the 2026 Formula 1® Las Vegas race. The Grand Prize includes airfare, hotel accommodations, and race tickets for the winner and two guests, with an estimated value of $6,000.
The sweepstakes begins on March 1, 2026, and concludes on May 30, 2026, with eligibility limited to U.S. residents age 21 or older. Participants may enter by registering online via the official promotion website or through qualifying social media ads. Florida residents who enter during the designated regional period are eligible for a separate Miami Grand Prix prize drawing. A total of 100 instant win prizes (Heineken-branded hats) will also be awarded during the promotion. Winners are selected through a random selection process, subject to eligibility verification and compliance with all official rules.