Free Heluva Good! Dip during Big 12 College Football Games
Heluva Good! is launching a limited-time promotion where fans can claim a free 12oz. Heluva Good! Dip during select Big 12 football games. To participate, simply follow Heluva Good! on Instagram, and watch their Instagram Story for updates when a 50+ yard touchdown is scored. A link will appear in the story allowing users to access a digital coupon for the free dip, redeemable at participating retailers.
The offer begins as early as August 23, 2025, and continues through December 7, 2025, or until all available gifts are claimed. There will be 18 total Live Drops, each with up to 500 coupons available. Each drop ends at 11:59 PM ET the following day after the touchdown is announced.
